Japan's Design Sensing Δ 12th of January 2014 Ω 7:24 PM

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~ Nissan's Design Future ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ
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«Design Sensing	Θ	Θ
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~ Nissan's Design Future

»Nissan's Design Future
ξ The Japanese company's chief designer Shiro Nakamura is sending his studios in search of a new look for its' luxury division

ξ Nissan's Infiniti luxury brand is embarking on a new design language for its next-generation of models
ξ according to Nissan design chief Shiro Nakamura.
ξ The Japanese automaker's design studios around the globe have been charged with finding this new look
ξ the company will show a concept at a International motor show early next year—possibly Detroit or Geneva
ξ Nakamura briefed the world's press at a product seminar and displayed some teaser images of the new Infiniti concept.
ξ The design is a coupe with classical sporty proportions featuring a cabin set back over the rear-axle and a long, sporty hood.
ξ Nakamura says the concept will not directly represent a future production model, but give the flavor of the new design theme.
ξ Nakamura says that theme will continue to have a tightly-controlled family look with coherent detailing.
ξ "Consistency of design is very important for Infiniti," he said,
ξ "the range is relatively small and the geographical spread is getting much wider, so we need to be consistent".
ξ This strategy is in contrast to Nissan.
ξ Nakamura will give the group's volume brand freedom to produce cars with only a loose link to a common set of design values.

ξ "I am often asked whether Nissan needs a more consistent design theme.
ξ But diversity is a strength of Nissan. We don't feel the need for a common set of design elements," he says.

ξ That gives designers the opportunity to borrow successful design elements without having to be constrained by a tight set of design criteria.
ξ Nakamura says elements of the GTR supercar, for example, might appear on other models.
ξ "But we wouldn't want to just copy that onto another model," he says.
ξ the GTR has unique proportions with a relatively level beltline and angular, sloping roofline.

Three Core Design Values for Infiniti
ξ Seductive LU.S.tre,
ξ Energetic Force
ξ Spritual Precision.

Three Core Design Values for Nissan
ξ Provocative Modernity,
ξ Energetic Agility
ξ Playful Function

ξ The search for Infiniti's new look will mean Infiniti models being designed outside Japan for the first time.
ξ Even though the brand has so far been sold only in the U.S.,
ξ Nakamura has concentrated all design activity in Japan to ensure design consistency.
ξ "But now that we are looking at the next generation models to be sold all over the globe, I want new inspiration."
ξ Nissan Design Europe, based at Paddington in London, is for example designing at least two new Infiniti models.

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