Italy's Design Sensing Δ 12th of January 2014 Ω 7:24 PM

ΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞ
~ Pininfarina ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ
~ sense for Ξ ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ
~ sense for Ξ ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ
~ sense for Ξ ~ sense for Ξ ~ sense for Ξ	~ sense for Ξ ~ sense for Ξ ~ sense for Ξ	ξ Pininfarina & Magnum Marine(Fl) ! ξ ξ
«Design Sensing	Θ	Θ
ΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞΞ

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~ Pininfarina

Pininfarina

ξ a history dating back to 1930
ξ is now one of the major suppliers of Design, product and process Engineering and Manufacturing of niche vehicles on the automotive scene
ξ acts as partner also in sectors of product and interior design and extra-automotive means of transportation
ξ has more than 3000 employees and facilities in Italy, France, Germany, Sweden, Morocco and China
ξ customers include leading auto-makers

Company
ξ Creativity and innovation, exciting designs and functional precision:
ξ for Pininfarina Extra, industrial design means using the most advanced aspects of scientific and engineering research,
ξ in combination with the aesthetic dimension that we see in everyday products
ξ Pininfarina Extra sets man and his needs at the centre of a design philosophy whose cornerstone is an elegant, essential style.
ξ Set up in 1986 out of a desire to bring Pininfarina design into sectors other than the automotive industry,
ξ the roots of its identity lie in the cultural and industrial experience it has gained throughout the seventy-five years
ξ the Pininfarina Group has been in the car manufacturing business

Why Extra
ξ In Pininfarina Extra the design culture interacts directly with the industrial research aspect,
ξ in an organisation which features all the stages of the creative process:
ξ from the concept to engineering, from prototyping to cost and feasibility analyses.
ξ Styling no longer means just the external embellishment of a function.
ξ It is an aesthetic and functional solution for collective and individual needs, representing lasting values and performance.
ξ believes that the design process must focus on the users of the product, their experiences, dreams and limits
ξ The winning product is the product which best responds to the desires, needs and user experience which consumers seek
ξ Choosing Pininfarina Extra means choosing a partner with a talent for this type of interpretation,
ξ a partner able to capture the hidden needs, desires and dreams of the commissioning client, regardless of the size of company:
ξ whether multinational concerns with global markets or firms with a more focused target, mass-market or business to business

Identity

Elegance
ξ Materials and production quality
ξ Harmony of volumes
ξ Cure of surfaces and details

Essentiality
ξ Products that last in time
ξ Only what is necessary: the superfluous does not generate elegance
ξ Fair and serious attitude towards the product
ξ Accentuate the functionality, ergonomics and interface

Innovation
ξ Unique products
ξ New combination of elements
ξ Capability to see past the current trends

PROCESS

ANALYSIS
ξ The design process starts off with the research and analysis phase,
ξ which aims to define user needs and the target market,
ξ identify the competition and the available resources and technology, and
ξ above all to study the identity of the client depth

CONCEPT
ξ This is the real creative part of the process,
ξ where the imagination comes into play and ideas, opportunities and innovative concepts are born
ξ After an initial stage of brainstorming, the ideas are evaluated and selected,
ξ until we reach the concept which will form the base of the project.

DESIGN
ξ We then set about defining the idea and turning it into reality,
ξ by means of renderings and research activities which run alongside the creative work,
ξ determining the effective feasibility of the project

ENGINEERING
ξ This is the stage when all the parts and components of the object are defined, both in terms of size and technology.
ξ The most suitable materials are selected and
ξ the construction of the product is planned according to its specifications, the real guidelines of the project.

PROTOTYPING
ξ This is when the object goes from virtual to real.
ξ Before entering production, final checks are carried out by creating models of the right size and style,
ξ aimed at checking out the aesthetics and ergonomics of the product, and
ξ working, pre-production prototypes are created to simulate the structural components of the product.

COMMUNICATION
ξ The media strategy for launching the new object onto the market is determined.
ξ There is a specific communications strategy created for each project,
ξ from the product brochure to the advertising campaign to event organisation

Portfolio
ξ Magnum Marine Boats @ Other Means of Transportation

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